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Carlson Wagonlit Travel (CWT) is a travel management company with sales of $26.9 billion and some 19,000 employees, operating in more than 150 countries and territories around the world.
one world, one vision
Leveraging a worldwide capability from a foundation of diverse materials driven by unique geographies with the goal of gaining deeper market penetration can create a lot of wheelspin. T|S set out to help CWT gain the advantage that only a single, broad, globally unified communications approach can bring. By unifying a multitude of messaging platforms and creating one global website with consistent visual and written vocabulary, T|S helped bring clarity and unity to the CWT brand and a significant financial upside.
taking control
T|S created a master online brand guide to ensure that the more than 100 countries within CWT had direct access to the new assets: custom photography, templates for all marketing materials, font and colour guidelines, illustrations, graphic elements and messaging attributes.
expressing change
The new CWT brand vision was achived through: photography, the development of proprietary images by T|S, a custom CMS enabled website design, messaging, internal communications, tradeshow exhibits, print materials, interior design, brand launch and name development for custom apps.
t|s services provided: adversiting design, brand audit, collateral design, custom illustration, custom photography, identity development, intellectual property management, interior design, name development, messaging, presentation material, resarch, standards/brand guide development, strategic consulting, total branding program/masterlook (TM), tradeshow exhibit design, web and multimedia.
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