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Zenastra Photonics Inc.
In order to respond to a quickly changing landscape, a high-tech start-up needed to communicate its identity and business case clearly and boldly. In support of a T|S Outside™ retainer, T|S immediately established an interdisciplinary team of business and design professionals under the direction of a senior account director and our vice-president of design. Within six weeks we had developed a new name and look and feel for the corporation, executed the necessary searches and trademark clearances, launched the name at the corporation's headquarters and seized the focus at a significant trade show in Atlanta.
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