Truestar Health
Today, successfully breaking into a highly competitive global market takes courage, business savvy and robust investment. The health industry is undergoing phenomenal growth; by 2007, U.S. spending on sports and weight loss products alone is estimated to reach US $157 billion. Tim Mulcahy, President of Truestar Health, needed to create a competitive global brand supported by an innovative business strategy to capture a segment of this fiercely competitive market. With no experience in global branding strategies, he turned to T|S to help him move forward. From originally establishing a marketing position and visual identity for Truestar Health, T|S has gone on to create and execute a full ranging brand program for the world's most comprehensive on-line health and lifestyle resources company.
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