March 2004

In celebration of the launch of the new global brand positioning initiative created and developed by Taylor|Sprules Corporation for Carlson Wagonlit Travel (Business Travel), the company took to the skies recently.

As part of the event, senior strategic staff and designers were provided with a helicopter tour of Toronto, Canada's downtown core and waterfront. Clear skies, bright sunshine and a sense of accomplishment made the vast view of the city, situated on the shore of massive freshwater Lake Ontario and the near-shore Toronto islands, particularly spectacular.

The design team of Ivan Novotny and Patrick Sayers shared insights into the generation of the ideas that drive the new brand while Martin Teasdale and Alexis Torreno mused about how deep they have been able to take the Web program. The account team, including Allison Humphries, related stories of the long hours of commitment by everyone that helped Taylor|Sprules provide leadership and guidance throughout the time spent building and realizing the new Brand. The team, rounded out by key members Donna Williams and Annie Paradis, took a moment to enjoy the rewards and reflect on a memorable journey- with more to come.

In keeping with the sky's the limit theme, the entire office completed the night with dinner at 360, the rotating restaurant on top of the CN Tower, the tallest free-standing structure in the world. Everyone enjoyed the fine cuisine and sweeping sunset views. What's next?

Taylor|Sprules Corporation is an internationally recognized firm with more than 25 years of experience in brand development and is an acknowledged leader in strategic marketing and linked brand communications.

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